WHAT TYPE ARE YOU ANYWAY?
NEW ISSUE OF UTNE MAGAZINE LOOKS AT MYERS-BRIGGS, HUMAN DESIGN, THE ENNEAGRAM, THE AYURVEDIC TYPING SYSTEM AND MORE. PLUS HOW TO TURN FEAR INTO A POSITIVE FORCE AND WHAT AN AILING MUSIC INDUSTRY CAN LEARN FROM A SUBWAY MUSICIAN.

MINNEAPOLIS, MINN. -- April 22, 2004 -- Stereotyping has always been frowned upon and yet "typing" of personalities from the corporate world to ancient India has been with us for centuries -- with varying degrees of accuracy, psychobabble, and innuendo. Does it work? The answer may surprise you. Senior editor Jon Spayde looks at some of the foremost typing models currently used as predictive employee profiling tools and those used historically as common ways to understand human nature and character.

In a related story, Spayde provides:

• a new system of intelligence and learning style measurement hatched in the past 10 years at Harvard
• the trendy Enneagram (with its roots in mystical Judaism and early Christianity)
• the new Human Design System, which combines astrology, the I Ching, and the Kabbalah
• snapshots of the well-known Meyers Briggs Type Indicator
• a brief look at the Ayurvedic system from holistic India (by way of celebrity guru Deepak Chopra).
• The Four Temperaments (not to be confused with a four man singing group)

Fear Is Just A Four-Letter Word
For a culture that currently measures its anxieties on a colored terror level chart, Utne takes a poignant look at the ways we can turn fear into a positive force. In "The Two Sides of Fear," writers Frances Moore Lappé and Jeffrey Perkins argue that this primal energy can be re-channeled for good once we learn how to turn and face it. Meanwhile, Ariel Dorfman -- the famed poet, novelist, Duke University teacher and Chilean native -- recalls the horrors and fears of the Pinochet government and their effects on writers and citizens. He eloquently describes why Americans need to tell the truth today in the face of increased censorship and eroding civil liberties.

Notes From Underground
In a light-hearted but serious look at how the music industry can realign its fortunes, singer-songwriter and part-time journalist Nicholas Thompson offers the music biz ways to start thinking about its file-sharing woes, the high price of CDs and how its outdated investment in select artists hurts all artists and audiences. Writing from his experiences performing and selling his music in the New York subway system, Thompson shines some personal and professional sunlight on why record companies, especially the global conglomerates, must start paying more attention to its customers than its accountants and mp3-seeking lawyers.

About Utne magazine
Utne is a national progressive lifestyle magazine with a paid circulation of 225,000. Since 1984, Utne has been a leading voice for the alternative and independent press, bringing readers the "other side of the story" on issues ranging from the environment to the economy, from international relations to pop culture.

For more information, please contact Lisa Proctor at 612-338-5040 ext.338, or online at lproctor@utne.com