The Lords of Industry
Sometimes the big companies surprise (and sometimes they don't)
May / June 2006
Andy Isaacson Utne magazine
Scanning for good news from corporate America is like reading
Highlights for Children magazine -- for every old lady that Gallant
helps across the street, there's Goofus, throwing rocks at cars.
Following is a heroes gallery of corporate overachievers to inspire
hope (and a nod to the rogues, to keep things in perspective).
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Novartis
Gallant: In 2005 the Swiss pharmaceutical company began paying a
methodically calculated living wage to its 78,500 employees in 140
countries, an unprecedented step among major international
industrial companies (the latest internal review found that just 93
Novartis employees had compensation below a living wage). This
year, the company is asking third-party suppliers to pay the same
wage.
Goofus: People allergic to peanuts may have been deprived of
something much more than a living wage when the drug maker teamed
up with Genentech last year to ruthlessly squash the release of an
effective allergy drug made by a smaller biotech rival.
General Electric
Gallant: Deciding that doing environmental good, in the long
run, could be hugely profitable, GE launched 'ecomagination' last
May, an initiative that will double its investment in green
technologies to $1.5 billion by 2010 (twice the proposed 2007
federal R&D budget for renewable energy and conservation);
rolls out new products, like diesel-electric hybrid locomotives;
and pledges a 1 percent absolute reduction in greenhouse gas
emissions by 2012. (Based on GE's projected growth, those emissions
would otherwise increase 40 percent.)
Goofus: Most environmental groups applauded the turnabout from
one of the world's largest polluters. But even among GE's senior
management the move was greeted with skepticism, since the
company's ecological (and public relations) footprint (and foot
dragging) still looms large, in particular with respect to the
cleanup of PCBs it once dumped in New York'sHudson River.
Walt Disney Company and McDonald's
Corporation
Gallant: The two have teamed up with faith-based groups, local
organizations, and socially responsible investors on Project
Kaleidoscope, a labor monitoring and compliance effort to promote
better working conditions at 10 Chinese factories that make their
toys, shoes, and clothes. (McDonald's has exclusive restaurant
marketing rights to Disney properties.) The idea is to work with
factory management to create a 'culture of compliance' that would
catch sweatshop abuses beforethey occur.